Client Transformation: Mom of Five Finds Her Style For The First Time

Today I want to share a special client transformation with you. I’d love to introduce you to my client Kate. She’s a mom of 5 (😱 yes, that’s right, mom of five) in her early thirties.

Not only is Kate one of the kindest women I’ve had the pleasure to get to know she’s also one of those people who just seem to be able to do it all.

But Kate was missing one thing: clothes to wear that made her feel good.

After baby 5 it was time to reconnect to herself and her next phase of life.

She’s a US military veteran and has been a self-proclaimed tomboy her whole life.

At our first session, we reviewed her style discovery questionnaire but kept hitting a roadblock when it came to defining her personal style.

That is until we did this together…

While sitting on her porch, we pulled up her Pinterest board and I asked her my series of questions from Style Manifesto Framework to get to the heart of her true personality, needs, and style identity.

As we went over her Pinterest board together, a lot of the same images of jeans and a top kept popping up. These images showed women who don’t really represent her vibe at all. Something was still missing.

As a self-professed newbie to style, she did a great job gathering ideas. But I wanted to go deeper with her. We needed to get to the core of who she is, what she likes, and why she likes it.

Often times we may find ourselves wanting to fit in a box of a certain style that we think we’re supposed to like or wear.

We may not have the full language of style yet and can only visualize what we already know. But the hardest thing to do is visualizing what we don’t know.

And this is not a bad thing. It’s just a beginner thing and we’re all beginners at one point.

It’s my job to help her go deeper so the picture of the style she wants to embody becomes clear.

You can’t become what you don’t see.

So I ask, “What shows do you like to watch?”

“Not much. Just Yellowstone.”

😉 Shocker. I love the 1883 series myself.

As I search “Yellowstone” on Pinterest, I ask, “Ok, tell me about the style of that show. Is there anyone on the show whose style you would steal?”

I kind of know the show, but not a ton. I’m thinking of the spicey female lead who is equal parts blonde femme fatale and equal parts CEO.

“Yes! This!” my client excitedly exclaims.

She’s looking at a photo of all the men decked out in Carhartt’s, jeans, and cowboy hats.

Yes!! Now, we’re on to something…I’m thinking.

But as soon as we get clarity, she pulls back a little doubtful. “I thought that was too boyish for me to be able to like it”.

The big lesson here is that, if you let yourself like what you like and be clear and unapologetic about that, you will find your style.

We talked about how to translate this “boyish” style into a more feminine style of dressing that suits her very busy and diverse lifestyle.

When not with her 5 beautiful kids, she’s the wing-woman to her real estate developer husband. They are a power team and regularly attend high-level private entrepreneur retreats, galas, and events.

In the end, I helped her outline the 4 distinct areas of her wardrobe that she will need to focus on to see the change in her personal style.

• Put together, elevated stay-at-home mom
• Elevated business casual for work trips with husband
• High-end event dressing
• Work clothes for around the farm

From here, we build ideas, define what we want the outcome to be, and shop, bringing it all together in 6-weeks.

Her transformation has been inspiring, going from having literally nothing to wear to having an actual style that she loves.

An Invitation To Transform Your Personal Style in 2025

If you’re ready for a transformation like Kate’s, I’ve got some incredible news to share with you. For a limited number of women, I’ll be opening up seats to my brand-new group program.

If you’re ready for a transformation like Kate’s, I’ve got some incredible news to share with you. For a limited number of women, I’ll be opening up seats to my brand-new group program launching in January.

My goal is have 10-15 (max) women who want to transform their style and closet with the help of an expert stylist and a supportive community of like-minded ladies.

The minimum I’d need to get the group started would be five or six. So that’s my goal!

If you’ve been following me for a long time then you might remember my online style course from 2018 called Simple Style.

It was one of those things where you wish you would have kept going with it. But at the time, I had no idea where to pivot from the first two launches.

After investing a ton into mentorship, programs, and consulting, and after working with dozens and dozens of clients since then, I’m finally ready to shift.

This group program is the culmination of everything I’ve learned from styling, shopping, and wardrobe editing over the last 12 years.

Not only is this going to be FUN, but it’s going to help you finally figure out your style, learn to dress for your body, and get personal styling from me.

Imagine by the end of February, you’ll have:

This is your opportunity to create style that empowers you, boosts your confidence, and elevates your everyday life.

You can join the waitlist by clicking the button below.